Why Facebook User Data Matters to Advertisers
Using Facebook is more common than any other social network from around the world. There are more than 1.26 billion users on Facebook as of Q3 2013, more than 1/7 of the entire world's population. Each day, a collective 20 billion minutes is spent by daily users browsing and surfing on Facebook. Facebook statistical data and information is extremely valuable to marketers and advertisers today, whether a brand is trying to sell products, services or even plans to share content. Understanding the most popular statistics and how Facebook affects the marketing industry can help you when planning your next advertising campaign. User Behavior Tracking user behavior is one of the most important factors for advertisers and those who are in charge of running and managing online promotional campaigns. The top life events in the US alone during 2013 included adding a relationship, getting married, getting engaged, traveling and even moving. The remaining top life events on Facebook in 2013 i...